7 Best ActiveCampaign Alternatives in 2026
The best ActiveCampaign alternatives are GoHighLevel, HubSpot, and Klaviyo. GoHighLevel wins for agencies needing SMS and funnels. ActiveCampaign Plus starts at $49/mo for 1,000 contacts. GoHighLevel adds native SMS, booking, and funnel builder that require three separate AC integrations.
We reviewed 5 ActiveCampaign alternatives for digital agencies and service businesses. Here's who wins each use case.
ActiveCampaign Alternatives. Quick Comparison
| Tool | Best for | Price/mo | Trial |
|---|---|---|---|
| GoHighLevel★ Our pick | Best All-in-One for Agencies | $97-297/mo | 30 days |
| HubSpot | Best for Enterprise | Free-$800+/mo | 14 days |
| Klaviyo | Best for E-commerce Email | Free-custom | Free plan |
| Mailchimp | Best for Simple Email | Free-$350/mo | Free plan |
| Drip | Best for E-commerce Automation | $39-$1,500+/mo | 14 days |
★ = Our top pick · Full comparison hub →
Our pick · Why GHL ranks #1
#1 GoHighLevel. Best ActiveCampaign Alternative for Agencies
GoHighLevel replaces ActiveCampaign and adds native SMS, booking, and funnel building: eliminating three separate paid integrations.
| Feature | GoHighLevel | ActiveCampaign | Winner |
|---|---|---|---|
| All-in pricing | $167-247/mo | $49-145/mo+ | ActiveCampaign ✓ |
| CRM / Pipeline | Full CRM | Basic CRM | GHL ✓ |
| Email automation | ✓ Included | ✓ Best-in-class | ActiveCampaign ✓ |
| SMS marketing | ✓ Native | ✗ Integration only | GHL ✓ |
| Funnel builder | ✓ Included | ✗ Not available | GHL ✓ |
| White-label | ✓ (Unlimited+) | ✗ | GHL ✓ |
| Free trial | 30 days | 14 days | GHL ✓ |
#2 HubSpot - Best for Enterprise
Free-$800+/mo · 14 days trial
HubSpot pairs a best-in-class UI with 1,000+ native integrations and deep reporting — the enterprise-grade choice. But Marketing Hub gets expensive quickly and has no agency white-label.
#3 Klaviyo - Best for E-commerce Email
Free-custom · Free plan trial
Klaviyo is a strong option depending on your priorities.
#4 Mailchimp - Best for Simple Email
Free-$350/mo · Free plan trial
Mailchimp is a strong option depending on your priorities.
#5 Drip - Best for E-commerce Automation
$39-$1,500+/mo · 14 days trial
Drip is a strong option depending on your priorities.
Which ActiveCampaign Alternative Should You Choose?
| I need… | Choose |
|---|---|
| Agency CRM + SMS + funnels | GoHighLevel |
| Deep email segmentation (B2C) | ActiveCampaign or Klaviyo |
| Free email start | Mailchimp or HubSpot Free |
| Enterprise CRM | HubSpot |
ActiveCampaign Alternatives. FAQ
What is the best ActiveCampaign alternative?
GoHighLevel is the best ActiveCampaign alternative for agencies and service businesses (adds SMS, funnels, CRM). For pure email automation, Klaviyo is stronger for e-commerce. For a free option, HubSpot's free email tools are competitive.
Is GoHighLevel better than ActiveCampaign?
GoHighLevel is better for agencies (sub-accounts, SMS, funnels, white-label). ActiveCampaign is better for B2C e-commerce email with deep segmentation. AC has a lower entry price ($15/mo vs GHL's $97/mo) but requires 3+ extra tools to match GHL's full feature set.