Hub · 12 CRMs · Real all-in cost · Updated July 2026
CRM Pricing Comparison in 2026
Most CRM review sites quote the plan price and skip the usage fees. We don't. The all-in number: plan price plus realistic SMS, email, AI, and call costs for your audience: runs higher than the marketing copy, sometimes 30-40% higher. That's the number that matters at purchase time. Pricing on every page below is verified from the vendor's official pricing page and dated.
Pricing by CRM
Pricing · Live
GoHighLevel
$97-$497/mo
Typical all-in: $167-$247/mo (Starter + usage fees)
See pricing →
Pricing · Queued
HubSpot
Free-$3,600+/mo
Per-contact tier-jumps; real cost climbs fast above 1k contacts
Pricing · Queued
Pipedrive
$14-$79/user/mo
Per-user pricing; 5-user team = $70-$395/mo
Pricing · Queued
ActiveCampaign
$15-$149+/mo
Contact-tier pricing (Starter $15 at 1k to $149 at 10k); Plus/Pro for larger lists
Pricing · Queued
Keap
$249-$359+/mo
Higher entry; bundled CRM + marketing
Pricing · Queued
Monday CRM
$12-$28/seat/mo
Per-seat; min 3 seats = $36-$84/mo minimum
Pricing · Queued
Zoho CRM
Free-$52/user/mo
Free tier real; bundled with Zoho One ($45/user)
Pricing · Queued
Kajabi
$149-$399/mo
Course-first pricing; CRM is light
Pricing · Queued
Close CRM
$49-$139/user/mo
Per-user; inside-sales focus
Pricing · Queued
Salesforce Starter Suite
$25-$175/user/mo
Per-user; implementation adds cost
Pricing · Queued
Insightly
$29-$99/user/mo
Per-user; project mgmt blended
Pricing · Queued
Copper CRM
$23-$99/user/mo
Per-user; Google Workspace add-on cost
How we compute real all-in cost
Plan price is taken from the vendor's official pricing page. Usage rates (SMS, email, AI, calls) come from vendor support docs or, where the vendor doesn't publish them, from operator posts on Reddit and community forums (cited inline). The all-in estimate models a typical audience use pattern: the actual number depends on your usage. Each pricing page surfaces the math so you can adjust to your numbers.
Other ways to evaluate
- By vertical fit: best CRM software indexes vertical pillars.
- By head-to-head: see CRM comparisons.
- By alternative search: CRM alternatives.
- By individual review: CRM reviews.
Frequently asked
What does a CRM really cost?
It depends on the pricing model, your team size, and your usage. Per-user CRMs (Pipedrive, Close, Salesforce, Copper, Insightly) scale linearly with your team. Per-contact CRMs (HubSpot, ActiveCampaign) climb in tier-jumps as your list grows. Flat-rate CRMs (GoHighLevel, Keap) charge a single monthly fee but add usage costs (SMS, AI credits, calls). For most small teams, real all-in cost lands $50-$300/mo; for mid-market, $300-$2,000/mo.
Why does Nordics CRM surface hidden costs?
Because they're typically the largest pricing surprise. Vendor pricing pages show the plan fee but rarely the usage fees. SMS at $0.0119 each, AI credits at $0.02 per use, voice calls at $0.05/min. For an agency sending 1,500 SMS/mo, that's $50-$100/mo above the marketing price. Our pricing pages compute the all-in number using the vendor's published rates.
How often is pricing verified?
Monthly. Each pricing page displays the verification date inline. SaaS pricing changes frequently: annual contracts often lock the rate, but new signups can see different pricing. Always confirm current rates on the vendor's pricing page before buying.
Which CRMs have the lowest real all-in cost?
For a 3-5 person team: HubSpot Free (truly free for basic CRM); Zoho CRM Free (truly free); Pipedrive Lite ($14/user); Monday Basic ($12/seat). For a single operator running paid ads or SMS: GoHighLevel Starter at $167-207/mo all-in often beats a multi-tool stack. The right pick depends on usage pattern: see the per-CRM pricing page for your math.