GoHighLevel Features Overview

GoHighLevel Core Features — The Full List

The feature list below covers the 15 primary tools included across GoHighLevel plans. Some require the Unlimited or Agency Pro tier for full access. Treat this as the master list. Each section that follows goes deeper on the groups agencies use most.

• CRM and pipeline management
• Two-way SMS marketing (A2P 10DLC compliant)
• Email marketing and automation
• Funnel and landing page builder
• Appointment booking and calendar
• Google review management and reputation dashboard
• AI Conversation (automated SMS/chat responses)
• AI Content Writer (generates email, SMS, funnel copy)
• White-label portals and sub-accounts (Unlimited+)
• VOIP calling and voicemail drops
• Membership and course hosting
• Social media post scheduling
• Forms and survey builder
• Payment links (Stripe integration)
• SaaS Mode for reselling GHL (Agency Pro only)

Source: GoHighLevel feature documentation, verified June 2026. Feature availability by plan verified in the GHL app.

Not sure if it covers a specific need? Check it here.

CRM and Pipeline Features

The CRM is the operational core of GoHighLevel. Contacts, leads, and deals all live in a single view. Each contact record holds the call history, SMS threads, emails, pipeline stage, tags, and custom fields in one place. Nothing is split across three tabs.

The CRM supports multiple pipelines, so each client sub-account can run its own sales process. Stages are drag-and-drop. Contacts move automatically on triggers or time delays, and bulk import runs from a CSV. Contact scoring is built in. The weak spot is reporting: dashboards and advanced filtering are thinner than HubSpot's at the same price. If enterprise-grade CRM reporting is the priority, that gap matters. If the job is a working CRM with SMS attached, GoHighLevel wins on total cost.

The GHL Marketplace lists ~300+ pre-built connectors, backed by Zapier and an open API for custom builds. HubSpot carries 1,000+ native integrations. If your stack leans on a long tail of niche tools, confirm GoHighLevel supports them before you commit.

SMS and Email Marketing Features

Two-way SMS ships on every plan through LC-Phone, GoHighLevel's A2P 10DLC-compliant carrier layer built on Twilio. You send outbound campaigns, receive replies, and trigger automations from reply keywords. All of it stays in one inbox view.

SMS bills per segment at ~$0.0079 outbound, where one segment runs 160 characters. An agency sending 2,000 SMS a month spends roughly $16 in usage fees. For clients with large lists and frequent campaigns, those fees climb fast — budget for them before you commit.

Email automation handles conditional branching, time-delay wait steps, and A/B tests on subject lines and send times. Email bills at ~$0.00135 each, so 20,000 sends a month adds about $27. The visual workflow builder is functional — not as intuitive as ActiveCampaign's for complex logic, but fine for most agency automation patterns.

Funnel Builder and Landing Pages

The funnel builder is a drag-and-drop page editor. It handles multi-step opt-in funnels, order bump pages, upsell flows, and membership-gated content. For most agency work it replaces ClickFunnels at $97/mo, and because it's already in the plan fee, one subscription drops off the stack.

The honest caveat: the page builder isn't as polished as dedicated funnel tools. Pixel-level design control is limited next to Webflow or the ClickFunnels 2.0 editor. For straightforward lead-gen pages and service funnels, it's good enough. For clients who need complex interactive design, plan on a dedicated tool alongside it.

GoHighLevel AI Features

GoHighLevel rolled out two AI tools across 2025-2026. Both bill per usage on top of the base plan fee:

The AI tools are functional, not best-in-class against standalone alternatives. If AI content generation is a core use case, a dedicated tool like Jasper produces better output. If the goal is AI wired into existing GHL workflows, it earns its keep at the per-use price.

White-Label and Agency Features

The white-label system is what separates GoHighLevel from a generic CRM. On the Unlimited plan ($297/mo), you strip all GoHighLevel branding from client-facing portals and present the platform as your own agency software — your logo, your domain, your colors. Clients see your brand, not GHL's.

GHL Snapshots are pre-built templates — funnels, automation sequences, pipelines, and SMS templates — that clone to any client sub-account in seconds. An agency builds one proven workflow for a plumbing client, saves it as a Snapshot, then deploys it to the next 20 plumbing clients without rebuilding. Agency Pro ($497/mo) adds SaaS Mode, which lets you set your own pricing and resell GoHighLevel as your branded SaaS product. For the full agency-specific breakdown, see GoHighLevel for marketing agencies.

Features Not Included in GoHighLevel

Most GoHighLevel features pages skip this section. We don't. GoHighLevel is built for marketing agencies and service businesses. It replaces your marketing stack, not your back office. Here are the gaps:

If any of these gaps is a blocker, see our GoHighLevel Review 2026: full deep dive for the complete pros and cons and when an alternative makes more sense.

GoHighLevel Feature FAQ