Pricing deep-dive · Updated June 2026
ActiveCampaign Pricing 2026
ActiveCampaign pricing scales with your contact list. The Starter tier starts at $15/mo (1,000 contacts) and climbs to $149/mo at 10,000 contacts. Plus, Pro, and Enterprise tiers add features at every contact level. Plan for tier-jumps as your list grows.
Pricing by tier × contact count
Verified from ActiveCampaign pricing June 2026 (annual billing). The smallest contact tier is now 1,000 contacts:
Starter tier (entry email automation)
- 1,000 contacts: $15/mo
- 2,500 contacts: $39/mo
- 5,000 contacts: $79/mo
- 10,000 contacts: $149/mo
Plus tier (adds SMS + light CRM)
- 1,000 contacts: $49/mo
- 2,500 contacts: $95/mo
- 5,000 contacts: $145/mo
- 10,000 contacts: $189/mo
Pro tier (adds AI + attribution)
- 1,000 contacts: $79/mo
- 2,500 contacts: $149/mo
- 5,000 contacts: $205/mo
- 10,000 contacts: $375/mo
Enterprise tier
- 1,000 contacts: $145/mo
- 2,500 contacts: $255/mo
- 5,000 contacts: $375/mo
- 10,000 contacts: $589/mo
Pick your tier and list size — this is where the bill really moves.
What will ActiveCampaign cost as you grow?
ActiveCampaign Plus · 2,500 contacts
Plus: + SMS, pipelines
See ActiveCampaign alternatives →ActiveCampaign’s bill climbs with your contact-list size — the jump from a small list to 10k+ is steep. Plus adds SMS + light CRM; Pro adds AI + attribution. Prices shown are annual billing, verified June 2026.
The contact-tier jump trap
ActiveCampaign tier-jumps are predictable but can surprise teams scaling fast: Starter at 1k → $15. At 2.5k → $39. At 5k → $79. At 10k → $149.
Plan for the jump every time you cross a tier. Most teams hit the Plus upgrade (from $49) when they need SMS or sales CRM, not for list size.
When ActiveCampaign pricing is worth it
- Email-led businesses with engaged lists where automation depth pays back
- Ecommerce + content-led SaaS scaling nurture flows
- Plus tier ($49+) for businesses needing email + SMS + light CRM bundled
When it isn't worth it
- Pure sales teams (Pipedrive cheaper)
- Marketing-led teams wanting all-in-one (HubSpot or GoHighLevel)
- Lists scaling past 25k contacts where Mailchimp or HubSpot Marketing Hub Pro often deliver more for similar price
What to read next
Frequently asked
Why does ActiveCampaign pricing climb so fast?
Contact-tier pricing. Starter at 1,000 contacts is $15/mo. At 2,500 contacts: $39/mo. At 5,000: $79/mo. At 10,000: $149/mo. Plus, Pro, and Enterprise add features and cost more at every contact tier. Plan for tier-jumps as your list grows.
What's bundled in Plus tier vs Starter?
Starter includes email automation, sending, signup forms. Plus adds: SMS automation, sales CRM with pipelines, lead scoring, custom branded forms, dynamic content. For email-only businesses: Starter. For email + light CRM: Plus.