Pricing deep-dive · Updated May 2026
Kajabi Pricing 2026
Kajabi is a course-led all-in-one — $149–$399 flat monthly tiers with contact / product / admin caps that drive upgrades faster than the marketing page implies. As a pure CRM, it's the wrong tool; as a course-business operating system, the math often beats a stack of separate platforms.
The 3 tiers
Per Kajabi pricing May 2026:
- Basic — $149/mo. 10k contacts · 3 products · 3 funnels · 1 admin · 0% transaction fees.
- Growth — $199/mo. 25k contacts · 15 products · 15 funnels · 10 admins. Adds affiliate program, advanced automations, white-label.
- Pro — $399/mo. 100k contacts · 100 products · 100 funnels · 25 admins. Adds code editor + 3 websites.
Kajabi's plans are capped by products, contacts, and seats — find the one that fits.
Which Kajabi plan do you need?
What moved you up: products (need 5, Basic allows 3).
Annual billing is ~20% cheaper. Caps are documented plan limits (May 2026); verify at kajabi.com/pricing.
See Kajabi alternatives →What's bundled (real value)
- Course platform (videos, quizzes, drip schedules, communities)
- Membership site capability
- Sales pages + funnels + checkout (with Stripe integration)
- Email marketing + automation
- Light CRM (contacts, pipelines, tags)
- Mobile app for students
- Live event hosting (Pro tier)
Real all-in math
- Solo creator on Basic with 5k contacts: $149/mo flat. Add Stripe/PayPal processing fees ~2.9% + $0.30/txn.
- Growing creator hitting 15-product cap on Basic: forced upgrade to Growth = $199/mo.
- Team of 5 admins on Growth: $199/mo + standard transaction fees. Annual prepay typically saves ~20%.
- Established creator at 50k contacts: Growth caps at 25k contacts → upgrade to Pro = $399/mo.
Hidden costs
- Tier upgrades driven by caps: most growing creators upgrade due to contact or product limits, not feature need.
- Transaction processor fees. Kajabi takes 0%, but Stripe/PayPal still charge ~2.9% + $0.30/txn.
- SMS marketing: not natively bundled at Basic; add-on or external tool.
- Custom domain: separate purchase (~$12-$20/year via Kajabi or your registrar).
- Annual renewal increases: typical 5-10% year over year.
When Kajabi pricing is worth it
- Course creators, coaches, membership-site operators
- Solo founders selling info products who'd otherwise stack Thinkific + ActiveCampaign + Stripe
- Creators wanting one platform for product + sales + payments
When it isn't worth it
- Service businesses, agencies, or sales-led B2B — GoHighLevel or HubSpot fits better
- Pure CRM use cases where Pipedrive or Zoho deliver 10× more pipeline depth at lower cost
- Small course catalog (1-3 products) where Teachable or Podia at $39-$89/mo cover the use case
What to read next
Frequently asked
Is Kajabi worth $149/mo as a CRM?
Only if you sell digital courses, memberships, or coaching as your primary product. Kajabi bundles a course platform + payment processing + email marketing + landing pages + light CRM. As a pure CRM, it's overpriced. Pipedrive or Zoho cost a fraction. As an all-in-one for a course business, it's competitive against a stack of separate tools.
What are the contact and product limits?
Basic: 10,000 contacts / 3 products / 3 funnels / 1 admin. Growth: 25,000 contacts / 15 products / 15 funnels / 10 admins. Pro: 100,000 contacts / 100 products / 100 funnels / 25 admins. Most course creators outgrow Basic within year 1 if growing actively.